All internet searches are initiated with a

General Search Term or Phrase.

Eg: Sports, Sponsors, Sport Sponsorship, Marketing Companies, Sports Marketing Companies.

Thru these searches, we become aware of Search Specific Learned Terms, Phrases or Brands.

Eg: Sportsorship™ - Sports Sponsorship

This is the creation of a 'Learned Phrase'

Thereafter, these Learned Phrases (Sportsorship™) are then further repeated In SEO and search Engines due to their simplicity and directiveness and ability to filter category specific results.

Once we become aware of the 'Learned Phrase'

we make then part of our everyday vocabulary.

Learned Phrases become everyday words.

These 'Learned Phrases' then become

some of the worlds Most Valuable Domains.

The evolution of Social Media Vocabulary and it Terms and Phrases is built on simplicity and directiveness.

The everyday use of Social Media Terms are dictated by the effectiveness and simplicity of the term or phrase.

Social Media simply put is...'Say it Simple'.

Companies can spend billions delivering their Brand And Message but if Social Media finds a new road .. just like water, it will always follow the path of least resistance.

These terms and phrases are then 'Learned' and quickly become everyday vocabulary.

Nobody delivers learning.

Learning is something that happens inside the mind of an individual. It simply cannot be delivered.

Learned Social Media Terms and Phrases are

Bigger than a Corporate Brand, your Corporate Name or your corporate identity.

Once nestled in the the subconscious mind,

'Learned Phrases' will always win the race.